Why we're building ARound
Every small business runs on one person's attention. The owner knows which customers matter, which suppliers are slow, what needs doing on Monday, and what they've been putting off for a month. It's all in their head, and there is never enough of them to go around.
The software that's supposed to help mostly doesn't. It records what already happened. It sends a report nobody reads. It adds another login. Meanwhile the actual job — decide what to do next, then do it — stays exactly where it was.
We think that's the thing worth fixing. Not another dashboard. Software that notices what's going on in your business, tells you what it would do, and then does the parts you approve.
What we're trying to do
Give owners their time back
The measure of whether this works isn't logins or clicks. It's whether you got an hour back this week and used it on something better.
Be honest when we don't know
If there isn't enough information to answer a question properly, ARound says so. A confident wrong answer is worse than no answer.
Never act behind your back
Anything that reaches a customer, spends money or makes a commitment waits for you. That's a rule we build around, not a setting.
Work for any small business
Storefront, online, appointment-based, on the road. The details differ; needing to know what to do next doesn't.
Who's building it
Two founders. One built the platform, one runs the ground game.
Roger Johnson
Co-founder and CEO
Designed and built both the consumer and business sides of ARound, and leads strategy, geospatial architecture, the data platform and security. Over two decades in geospatial intelligence, including 21 years supporting the United States Air Force, plus senior technology advisory work at General Dynamics Information Technology.
Jeffrey Griffin Jr.
Co-founder and Chief Operating Officer
Leads operations, field execution, media strategy, community safety and launch coordination. Former U.S. Navy Intelligence Specialist, 13+ years as a senior news editor at WDSU, and a reserve officer with the New Orleans Police Department. BA in Film & Video from Columbia College Chicago.
Where we are
ARound is in early access. We're working with a small number of businesses, in person, so we can see what genuinely helps and what just sounded good in a meeting. That's why the waitlist exists rather than an open sign-up button — we'd rather onboard slowly and be useful than grow fast and be ignored.
- NowWorking closely with our first businesses and building around what they actually run into.
- NextOpening to more businesses from the early access list, a few at a time.
- After thatWidening to more kinds of business, and more of the day-to-day work handled for you.
Come and be one of the first
The businesses who join now have the most say in what gets built.