Checklists
Each of these is meant to be worked through once and revisited, not read. They are deliberately short — these are the items that change outcomes, not everything that could theoretically be done.
Google Business Profile checklist
Everything worth checking on your listing, in the order that affects customers most.
Small business website checklist
The things a site has to get right before anything else is worth doing.
Local marketing checklist
A quarterly pass over the things that decide whether nearby people find you and choose you.
New lead follow-up checklist
What has to happen to every enquiry, so none of them depend on somebody remembering.