Google Business Profile checklist
Work down this list once, then revisit it quarterly. Most of it takes minutes and sits in front of every search you already appear in.
Why this order
The items near the top are the ones a customer sees before deciding whether to contact you at all — name, category, hours, location. The ones further down improve how you look once they are already reading, which matters, but matters later. Working top-down means the first hour you spend is the hour that changes the most.