New lead follow-up checklist
Apply this to every enquiry regardless of channel. The purpose is that no enquiry is lost because it arrived at an inconvenient moment.
Recording the no
The last item earns its place. Enquiries that go nowhere are the ones businesses stop recording, which means the record slowly becomes a list of wins and stops being able to tell you anything about why people do not buy. The pattern in the noes is usually the most useful thing in the whole list.