Small business website checklist

The checklist

• The first line says what you do and where, in the words a customer would use
• Pricing is explained — a range, what it depends on, or what is included
• There is one obvious next step, repeated, rather than four competing ones
• The phone number is tappable on a phone
• Contact details are visible without scrolling on a phone
• At least one specific example of work, with what the problem was and how it went
• The pages load quickly on a mobile connection
• Nothing on the site is dated more than a year ago
• The business name, address and phone number match the map listing exactly
• A form, if you have one, sends somewhere you check daily