Customer lifetime value calculator
Enter what a customer typically spends, how often they buy, how long they stay, and your gross margin. The result is the profit one customer is worth over the relationship — which is the number that decides what you can afford to spend to win one.
What it changes
Businesses that look only at the first sale usually conclude that winning customers is too expensive and stop. The lifetime figure often reverses that conclusion, and it makes keeping existing customers look as valuable as it actually is — which is where most small businesses have the easiest gains available.
£
%
What one customer is worth in gross profit
£360
A gross-profit estimate. It ignores the cost of acquiring the customer, so it tells you what you can afford to spend, not what you have made.