Customer follow-up template
Copy this, change the bracketed parts, and send it within minutes rather than hours.
Why it is this short
The first reply is not the proposal. Its job is to prove a real person is at the other end, to set an expectation, and to ask for the one thing that unblocks the real answer. Longer first replies delay themselves — they wait for a free half hour that does not arrive, and the customer has already rung somebody else.
The template
Hi [name], Thanks for getting in touch about [what they asked about]. Yes, that is something we do. To give you a proper answer I need to know [the one thing you actually need]. If you can let me know that, I will come back to you with [what you will send] by [day]. If it is easier to talk it through, I am on [number] — I am usually free [when]. [Your name] [Business name]